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What You Get When You List With Me

When you list your home with me, you’re not just putting a sign in the yard — you’re getting a full marketing and strategy package designed to get your home seen, shown, and sold fast. I handle everything from professional photos and cinematic video tours to targeted digital ads that reach qualified buyers right where they’re searching.

Every home I list gets its own marketing plan, not a cookie-cutter template. I make sure your home shows up on all major real estate platforms, runs through boosted social campaigns, and gets featured

in local buyer alerts so it never sits unseen.

Behind the scenes, I coordinate showings, host open houses, and make sure every lead that inquires gets a personal follow-up. You’ll also get professional signage, clean MLS presentation, and the full support of my network — including trusted lenders, inspectors, and title partners who make closings go smooth.

From the first walkthrough to handing over the keys, I handle the heavy lifting so you can relax knowing every detail is covered and your home is getting the attention it deserves.

Not sure where to start? Download our quick Home Buyer & Seller Guides below

Top 10 Mistakes buyers and Sellers make

(and how you can avoid them)

Keith Callistar

That Real Estate Guy

Talk To Keith,

Call / Text

1-888-781-7088

Helping Buyers with Exclusive Savings...

As a local Realtor, I’m honored to support our community by covering up to $500 toward your appraisal fees + FREE moving truck. because you deserve a homebuying

experience that gives back.

What My Clients Are Saying

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Frequently

Asked Questions

How much is my house worth?

People always ask this first, and I get it, it’s not really about the number. The number just feels like the cleanest way to ask, “Does all of this mean something?” Your house is part math, part memory. Sure, the market will try to boil it down to a neat number, square footage, upgrades, age, location, all the usual suspects.

And yes, I’ll run the comps, check the recent sales, and pull enough data to make a spreadsheet blush. But that’s not the full picture What the spreadsheet doesn’t see is the life that happened inside the walls. The first day you carried the boxes in. The Saturday mornings that smelled like pancakes and open windows.

The fights that ended in forgiveness. The laughter that lived so deep in the living room that it feels baked into the drywall.

That’s the thing about real estate, it’s deeply un-real when you look only at the numbers. Every home has a heartbeat, even when the market wants to pretend it’s just an address.

Now, practically speaking, here’s what we do: I perform a Comparative Market Analysis (CMA), that’s real estate speak for “let’s find out what similar homes around you have sold for recently.” It’s like checking the neighborhood’s pulse. Then we adjust based on what makes your home different.

We’ll also talk timing, because the same house can shift in value by thousands depending on when you list it. Seasons, interest rates, buyer demand, all of it plays into the moment. The market changes, but truth doesn’t: your home is worth what someone is willing to pay for it, and what you’re willing to let it go for.

There’s a sweet spot between those two truths, that’s where I come in. So when I tell you what your house is “worth,” I won’t hand you a number like it’s gospel. I’ll give you a range. A story. A strategy. We’ll talk about positioning, how to make sure your home speaks clearly to the people who need to hear it.

So yes, your home has a number attached to it. But it also has a weight, emotional, personal, human. My job is to help you navigate both without losing sight of what really matters: the story you’ve built, and the next one waiting on the other side of the “For Sale” sign.

What do I need to do to get my house ready for sale?

Here’s the honest truth: getting your house ready to sell isn’t just about paint colors and pillows. It’s about energy, the kind that lingers in a room long after you’ve walked out. People don’t buy walls and floors; they buy the way a space feels.

So before we talk repairs or staging, take a quiet walk through your home. Every room. Every corner. Notice what it feels like. Does it hold you, or has it already started letting go? Because selling your home begins there, not with the hammer, but with the heart.

Then comes the practical part. Start by decluttering. And I don’t mean just stuffing things into a closet you’ll have to unpack later, I mean clearing space. It’s not about creating a showroom; it’s about creating room for someone else’s imagination. Let the next person picture themselves there. Let them breathe.

Fix what’s broken. Patch, paint, tighten, clean. If it’s cracked, squeaky, or smells vaguely like 2011, deal with it now. Buyers notice. They might not mention it, but they feel it, the way a door that doesn’t quite close right can plant a seed of doubt. Light is everything. Open the blinds. Pull back the curtains. Replace that one bulb you’ve been ignoring since last winter. Natural light sells faster than any marketing pitch I could ever write.

The same goes for scent, keep it subtle, not staged. A house that smells like “Warm Vanilla Welcome” feels more human than one that screams “corporate candle.” If you’ve got pets, love them, but hide the evidence. Same goes for family photos. I know that sounds harsh, these walls have witnessed your life, but buyers need to see their story, not yours. It’s not erasure; it’s invitation.

Staging doesn’t have to be fancy. It’s just storytelling with furniture. A well-placed chair, a few plants, a kitchen counter that looks like it’s waiting for Sunday pancakes, that’s the stuff that makes people fall in love. And then, once the house looks beautiful, let it go a little.

Because clinging to it, to the memories, to the fear of what comes next, can make the process harder than it needs to be. The house is a character in your story, but it’s not the ending. It’s the bridge to whatever’s next. When I walk through with you, I’ll tell you the truth. Not the sugarcoated kind, not the “just paint it gray and pray” kind.

The real kind, what matters, what doesn’t, and how to make your home speak clearly to the next owner. In the end, preparing your home for sale is just like preparing yourself for change. You clean up, you let go, you make peace, and then you open the door.

Is now a good time to buy or sell?

People love to ask this question like I’ve got a secret weather report for the market, like I can just look out the window and say, “Yep, it’s raining buyers,” or, “Nope, the seller sun has set.” Truth is, there’s never a perfect time. There’s only your time.


The market moves like the tide, always shifting, sometimes gentle, sometimes it’ll knock you off your feet if you’re not paying attention. Interest rates go up, prices adjust, inventory shrinks or swells, and all the experts on TV start yelling at each other about what it means. But what matters more than all of that is why you’re moving in the first place.


Are you chasing something new or letting something go? Is this a change you’ve planned for years, or one that landed in your lap like a surprise storm? Because timing, in real estate and in life, is only “good” when it aligns with your goals, not the headlines.


If you’re selling, we’ll look at the local numbers, what homes like yours are doing right now, how fast they’re moving, and what buyers seem to be craving. But we’ll also look at you. Because selling isn’t just a transaction, it’s a transition. You’re saying goodbye to something that once held your world. So the question isn’t just “Can I sell?” It’s “Am I ready to?”


If you’re buying, the question gets flipped. The market might not be perfect, interest rates might be annoying, options might be limited, but if the right home shows up and it fits your season of life, waiting for perfection can cost more than acting with intention. Some opportunities don’t wait for “better rates.”


The truth? Every season in real estate has a trade-off. When it’s great for buyers, sellers feel the pinch. When sellers are in control, buyers grind their teeth. The market’s like that, fair to no one and full of possibility for everyone, depending on how you play it.


My job is to help you read the signs, the real ones, not the noise. I’ll track the trends, analyze the data, watch what’s moving and what’s not. But I’ll also listen. Because sometimes the best move isn’t about the market, it’s about momentum.


Maybe now is your time to start something new. Maybe it’s time to rest. Maybe it’s time to act before fear talks you out of it.

So when you ask, “Is now a good time to buy or sell?” I’ll tell you this: the market will always be in motion. What matters is whether you are. And when you are, that’s when we move, not because the world says it’s time, but because your life does.

How does the entire buying or selling process work?

The short answer? It’s a lot. The long answer? It’s a lot more than most people realize, not because of the paperwork, but because of what it stirs up. Buying or selling a home sounds transactional, but it’s emotional through and through. It’s about change, belonging, and all the messy in-between.

Let’s start with selling. It begins with a decision that’s usually bigger than it looks on paper. Maybe the house is too small, or too quiet, or too full of memories you’re not sure you’re ready to pack away. Once you decide to sell, we meet. We talk about your goals, your timing, your story. Because this isn’t just about getting it sold, it’s about moving you toward what’s next.

Then comes the strategy: pricing, positioning, photography, marketing. I’ll walk you through how to prepare your home so it feels like an invitation instead of an obligation. Once we list, the world gets to see it. Showings start. Strangers wander through your kitchen pretending it’s theirs. It’s weird and vulnerable, I know.

But it’s also kind of magical, watching someone else fall for the place that once held your life.

Offers will come. Some strong, some strange. We’ll review every one of them together, looking past the numbers to the terms, the timing, the humans behind the offer.

You deserve a deal that feels right, not just one that looks good on paper. Then we negotiate, agree, sign. After that comes inspections, appraisals, repairs, and finally, closing, the day when ownership shifts, and you walk out lighter, maybe a little sad, but ready for what’s next.

Buying flips the process around but carries the same heartbeat. It starts with pre-approval, finding out what you can afford so your dreams and your budget speak the same language. Then comes the search. It’s thrilling at first, all those homes and possibilities, until you realize how personal it is.

You’re not just looking for walls and windows; you’re looking for peace, your personal fortress of solitude. You’ll walk into some houses and know immediately it’s a no. Then, one day, you’ll walk into one and feel something click, not logic, not numbers, just knowing.

Once you find the right one, we write an offer. If it’s accepted, we step into the same world of inspections, appraisals, paperwork, and waiting. There will be moments when it feels like everything is moving too fast and moments when nothing seems to move at all.

That’s normal. Real estate is a series of highs and hesitations.

My job through all of this is to keep you steady, to translate the chaos into clarity, to remind you what matters, and to make sure no signature happens without understanding behind it.

The process, in the end, is about movement, physical, emotional, financial. It’s the story of how one chapter ends and another begins.


How do you handle or respond to multiple offers?

When multiple offers come in, it can feel like winning the lottery, until you realize you still have to pick which ticket to cash. It’s exciting, yes, but it’s also intense. Everyone around you will say, “That’s a great problem to have,” and sure, it is, but it’s still a problem. Because behind every offer is a set of people, a pile of paperwork, and a ripple effect that will change what happens next in your life.

Here’s how we handle it: calmly, clearly, and without ego. When multiple offers land, the first instinct most sellers have is to jump straight to the highest number. It’s natural, that’s the part that catches your eye first. But a strong offer isn’t just about price. It’s about terms. And terms, in real estate, are where the truth hides.

I’ll lay every offer out in front of you, line by line, not just what they’re offering, but how they’re offering it. We’ll look at contingencies (those little “if this, then that” clauses that can either protect or delay you), closing timelines, financing types, and earnest money deposits. We’ll talk about which buyers feel solid and which might crumble under pressure. Because sometimes, the offer that looks golden up front is the one that unravels halfway through escrow.

We’ll also talk about you. What do you need most, top dollar, or speed? Certainty, or flexibility? Are you already under contract on your next place, or do you need time to breathe before moving? Your needs shape the decision more than any number on the page.

If we’re the ones making the offer, as a buyer in a multiple-offer situation, the strategy flips. Then it’s about strength, not just price. We might tighten timelines, remove unnecessary contingencies, that sort of thing. The important thing to keep in mind is what you want to accomplish, and not what someone else “might” do. We need to pay attention to our own speedometer, not everyone else’s. In that way we can craft an offer that, if accepted, you are happy about, and if not… you are just fine as well.

Either way, my role is to stay centered when the emotions start to swirl. Because multiple offers can turn the whole thing into a competition, and competition breeds anxiety. People start making decisions out of fear, fear of missing out, fear of losing, fear of choosing wrong. That’s when I step in and help you slow down.

We don’t rush the decision. We read between the lines. We honor the bigger picture. In real estate, momentum matters, but clarity matters more. You’ll never hear me say, “Just pick one.” You’ll hear me say, “Let’s choose the one that gets you where you’re going.”

And when you do, you’ll know it, not because the number’s right, but because the whole thing feels like alignment instead of chaos. Multiple offers aren’t about winning. They’re about discernment. And that’s what I’m here to protect, your peace in the middle of opportunity.


What makes you different from other real estate agents?

I’ve been asked this one a lot, and for a long time, I didn’t have an answer that felt right. Because honestly, every agent out there says the same things: “I work hard. I care about my clients. I’m committed to excellence.” And that’s fine, those things matter. But they don’t make you different. They make you competent.

What makes me different has less to do with real estate and more to do with how I see people. I don’t see this work as “buying and selling houses.” I see it as walking people through transitions, the kind that change not just your address, but your life. A new chapter, a new beginning, or sometimes, a painful goodbye. Real estate is just the setting. The story is human.

When I sit down with you, I don’t start with the market report or the CMA. I start with you. Why now? What’s shifting? What does this move represent for your life? Because if I don’t understand that, the rest of it, the staging, the marketing, the negotiations, doesn’t mean a thing.

I believe in honesty, even when it’s uncomfortable. If I think you’re overpricing your house, I’ll tell you. If I think buying right now might stretch you too thin, I’ll tell you that too. My job isn’t to make you feel good in the moment, it’s to make sure you’re proud of the choices you made six months later.

I don’t chase transactions. I build trust.

That means I return your calls. I show up when I say I will. I listen when you talk, even when you’re not talking about real estate. Because truthfully, what most people need during this process isn’t another person explaining square footage, it’s someone who understands what change feels like.

It’s scary. It’s hopeful. It’s messy and thrilling and full of what-ifs. And in the middle of that, you need someone who won’t rush you through it just to get to the closing table. That’s me. I stay with you in the uncertainty. I hold space for the anxiety. I keep the process moving, but I don’t pretend the emotions don’t exist.

My marketing is sharp, my strategy is sound, and my negotiations are fierce when they need to be, but those are tools. The heart of what I do isconnection. I want you to walk away from this process, whether buying or selling, feeling seen, supported, and steady. Not just satisfied, but grounded. Like you didn’t just make a move, you made a transition that makes sense.

So what makes me different? I don’t sell homes. I translate change. I help people cross thresholds, physical, emotional, and everything in between.

And if I do my job right, when the keys change hands, it won’t just feel like a transaction. It’ll feel like peace.

How are real estate agents paid, and what is your commission?

This is the money question, literally. And it’s one of the few questions in real estate that people are almost afraid to ask out loud, like they’re wondering if talking about it might jinx the deal. But I’ll tell you right now: ask it. Always. The best working relationships start with transparency, and money should never be the awkward part.

Here’s how it works. Real estate agents are typically paid through a commission, which is a percentage of the home’s sale price. Most commonly, that total is around 5–6%, split between the listing agent (the one representing the seller) and the buyer’s agent (the one helping the buyer). That commission is paid out at closing, which means I don’t get paid until the home actually sells. No upfront costs, no retainers, no hourly fees.

Now, that percentage can vary. It’s negotiable. Some homes are more complex, rural properties, luxury listings, homes with unique marketing needs, and sometimes that percentage reflects the amount of work, time, and creative strategy required. But I’ll always explain it upfront, before we sign a single document. You should never wonder where your money is going or what it’s doing for you.

And here’s the part most people don’t know: as an agent, I don’t keep the whole percentage. I split it with my brokerage, the company I work under, and from my portion come all the expenses you don’t see. The professional photography, video, marketing campaigns, staging advice, open houses, the dozen late-night phone calls, and the small army of people working behind the scenes to get your home seen and sold.

I know, it can sound like a lot of money for one transaction. But the truth is, this isn’t a one-and-done gig, it’s a full-time commitment to managing one of the most emotional and financially significant events in your life. A good agent isn’t just “listing your house.” They’re protecting you, guiding you, and carrying an entire process that can get chaotic fast.

Think of it like this: you’re not paying for paper-shuffling. You’re paying for peace of mind. For someone to stand in the middle of all the moving parts, buyers, lenders, inspectors, appraisers, title officers, and make sure your side of the story doesn’t get lost.

I don’t disappear after the sign goes in the yard. I don’t vanish once an offer is accepted. My job is to keep the deal alive all the way through closing, and to make sure when you sign those final papers, you know exactly what you’ve gained, what you’ve paid, and why it was worth it.

And if you ever feel unclear, about commissions, fees, or anything else, ask me. I’d rather talk about it honestly than let you sit in silence wondering if you’re being taken advantage of. You’re not. You’re being represented. And that’s a big difference.


What are the current market conditions in my area?

Market conditions. Sounds like something you should check right after the weather and before deciding what to wear. And honestly, it’s not far off, the real estate market has its own climate, its own seasons, its own storms.

So when you ask, “What’s the market like right now?” I could give you numbers, average days on market, median sale price, inventory trends, interest rates, blah blah blah. And I will. Those things matter. They tell part of the story. But the rest of it, the part that actually matters to you, is how those numbers feel.

Because a “seller’s market” doesn’t mean much if you’re trying to buy your first home and feel like you’re showing up to a game that started an hour ago. And a “buyer’s market” might sound great, but if you’re the one selling, it can feel like standing out in the cold while everyone else huddles inside.

Here’s the truth: markets shift constantly. They always have. They always will. But in every kind of market, there’s opportunity, if you move with clarity, not panic. When the market’s hot, homes fly off the shelf. That’s great if you’re selling, less so if you’re buying. It’s emotional whiplash: one day you’re excited, the next you’re outbid.

My job is to keep you grounded in the middle of that, to make sure you’re not chasing every shiny thing that comes online at 2 a.m. When the market slows down, people get scared. “Nobody’s buying,” they say. But that’s rarely true, people are always buying and selling because life doesn’t stop.

Kids are born. Jobs change. Families shift. Markets just decide how hard we have to work to make those transitions happen. In your specific area, I’ll look at real data, local, not national, because what happens in some big city across the country doesn’t necessarily reflect what’s happening in your neighborhood.

I’ll study comparable sales, absorption rates, and listing trends, but I’ll also pay attention to something the data can’t show: energy. The tone of the offers coming in, the mood of the buyers I talk to, the subtle hum of movement that tells me whether we’re speeding up or slowing down.

That’s what I mean when I say I read both the market and the moment. Because selling a home in a quiet market is different than selling in a frenzy, and the way we list, price, and negotiate should reflect that difference.

I don’t chase trends, I track them.

I don’t predict the future, I prepare you for it. So whether it’s up, down, or somewhere sideways, we’ll look at what’s actually happening in your zip code and build a strategy that fits reality, not rumor. Markets change, but people still move. And when they do, the best thing you can have is someone who understands not just what’s happening, but why.

What are closing costs, and who pays them?

Ah, closing costs, the part nobody likes to talk about until they absolutely have to. It’s the quiet little detail that shows up near the finish line, holding out its hand like, “Hey, remember me?”

Let’s make it simple. Closing costs are all the extra pieces that make a real estate deal legal, official, and tied up in a bow. They’re the costs of doing business with banks, title companies, and the government, all the people behind the curtain making sure ownership changes hands smoothly. They don’t make for exciting conversation, but they’re necessary.

So what are they, really? Well, for buyers, closing costs usually include things like the loan origination fee (that’s the lender’s charge for processing your mortgage), the appraisal, the home inspection, title insurance, and property taxes.

For sellers, it’s often the real estate commission, title transfer fees, and prorated taxes, basically your share of the time you still owned the property before handing over the keys.

Most closing costs run between 2–5% of the purchase price, depending on where you are and the type of loan. So if you’re buying a $400,000 home, your closing costs could land anywhere from $8,000 to $20,000. And yes, that’s a wide range, because like everything else in real estate, it depends.

Now, who pays what? Traditionally, the seller pays the agent commissions, and the buyer covers their own closing costs. But “traditionally” doesn’t mean “always.” Everything in a contract is negotiable. Sometimes sellers will agree to cover part (or all) of a buyer’s closing costs to make a deal work.

Sometimes buyers offer above asking price and roll those costs into the mortgage. Sometimes everyone just sits down at the table and gets creative until it balances out.That’s part of what I do, not just tell you what’s typical, but help you see what’s possible.

And here’s where it gets real: closing day is emotional. You’ve been through weeks of paperwork, inspections, waiting, texting, checking emails, and second-guessing yourself. The finish line feels like relief mixed with exhaustion.

The last thing you want is a surprise number popping up that nobody warned you about. That’s why I go through it all with you beforehand, not at the table, but early, when we can breathe and plan.

I’ll show you a full breakdown, what’s due, to whom, and when. I’ll tell you which charges are fixed and which ones we can negotiate. And when that final moment comes, the signatures, the keys, the handshakes, you’ll know exactly what every dollar did for you.

It’s not glamorous, and it’s not the part you’ll post about online. But it’s one of the most important steps in the whole journey, the one where “almost” becomes official.

So, who pays the closing costs? Technically, both sides do, in different ways. But together, we make sure they’re fair, transparent, and never a surprise.

Got more questions?

Fill out my quick, 60-second quiz to get started, or reach out however you prefer. Call, text, 1-888-781-7088 I’m here to make the process as smooth and fun as possible. It’s all about your style of communication, and I’m here for it!

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Talk To Keith Directly

Call / Text - 1-888-781-7088

Hey, I'm Keith Callister, Known

As That Real Estate Guy!

I don’t remember asking to exist, but since I am, I’ve decided to show up all the way. That’s kind of how I live and absolutely how I work. Whether it’s raising four incredible kids, building a business, or helping someone find a home that actually feels like theirs, I’m not interested in doing things halfway.

I grew up in a big family where feelings ran deep, space was shared, and stories mattered. That probably explains why connection is my default setting. Real estate, for me, isn’t about square footage or countertops. It’s about people, timing, and that strange miracle of finding a place in the world where you can actually exhale.

This year, I’m on a mission to help 50 families achieve their homeownership and financial goals. As a broker with Loan Factory, I have access to 200+ lenders competing for your business, which means I can secure the most competitive rates and programs available at the time.

I’ve lived enough life to know it doesn’t always go the way you plan. I’ve lost people. I’ve rebuilt. I’ve stood in rooms that felt like endings and later realized they were beginnings. That’s what “life-ing”  (a verb I totally made up) really is. It’s the art of showing up through it all, even when you’d rather stay comfortable. That philosophy shapes how I serve my clients. Buying or selling a home is rarely just a transaction. It’s a threshold, a crossing, a moment where life changes shape. My job is to walk with you through that with as much clarity, humor, and heart as possible.

I’m not big on pretending. You’ll get honesty from me, the kind that helps you make decisions that actually feel right. I believe homes are meant to be lived in, not just looked at. I believe people deserve to feel seen in the process, not sold to. And I believe that if we do this right, you’ll end up not just with new keys, but with a little more peace about where you’re headed next.

So that’s me; a dad, a storyteller, a guy who’s learned to cry again, and someone who still finds awe in the fact that any of us get to be here at all. And since we are here, we might as well find the place that lets us really live.

Whether you’re buying your first home, refinancing to lower your payment, pulling cash out to consolidate debt or fund renovations, or using your VA benefits, I’ll guide you every step of the way.

Why Work With Me?
With years of experience navigating FHA, VA, Conventional, and Jumbo loans, I simplify the process so you don’t feel overwhelmed by paperwork, rates, or lender jargon. My role is to cut through the noise, lay out your best options, and make sure you feel confident in every decision. Think of me as your personal mortgage guide. From that first call to closing day, I’ll be right there making the process clear, stress-free, and tailored to your goals.

Get In Touch

Olympus Real Estate

10768 S Pine Shadow Rd

South Jordan UT 84009

Keith Callister
That Real Estate Guy
Olympus Real Estate

10768 Pine Shadow Rd, South Jordan, UT 84009, USA

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Keith Callister

Olympus Real Estate

10768 S Pine Shadow Rd

South Jordan UT 84009

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